{"id":397,"date":"2021-09-08T08:34:49","date_gmt":"2021-09-08T08:34:49","guid":{"rendered":"https:\/\/semanamundial.com\/inici\/"},"modified":"2026-07-02T13:54:57","modified_gmt":"2026-07-02T11:54:57","slug":"inici","status":"publish","type":"page","link":"https:\/\/semanamundial.com\/ca\/","title":{"rendered":"Inici"},"content":{"rendered":"\t\t
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Aix\u00ed ser\u00e0 la Setmana Mundial 2026<\/strong><\/p>

\u00bfCom veu el m\u00f3n una persona de 20 anys? \u00bfI alg\u00fa que ha viscut m\u00e9s de set d\u00e8cades? \u00bfComparteixen les mateixes prioritats? \u00bfEntenen de la mateixa manera conceptes com ara feina, fam\u00edlia, salut, tecnologia, sostenibilitat o seguretat? Aquestes preguntes seran el punt de partida de la Setmana Mundial 2026, que enguany se celebrar\u00e0 a L\u2019Auditori de Barcelona sota un lema tan senzill com ambici\u00f3s: reunir quatre generacions per parlar d\u2019un futur que, encara que es percebi de manera diferent, ser\u00e0 compartit per tothom.<\/p>

Vivim una situaci\u00f3 in\u00e8dita. Mai abans havien conviscut tantes generacions diferents alhora. Baby boomers, generaci\u00f3 X, millennials i generaci\u00f3 Z comparteixen avui empreses, institucions, llars i espais de decisi\u00f3. No obstant aix\u00f2, cadascuna d\u2019elles ha crescut en contextos econ\u00f2mics, tecnol\u00f2gics i socials molt diferents. Les conseq\u00fc\u00e8ncies s\u00f3n visibles en molts \u00e0mbits de la vida quotidiana. El que per a uns representa estabilitat i comprom\u00eds, per a uns altres pot interpretar-se com a rigidesa. El que alguns consideren llibertat o flexibilitat, d\u2019altres ho perceben com a manca d\u2019implicaci\u00f3. Les difer\u00e8ncies existeixen, per\u00f2 la pregunta \u00e9s si som capa\u00e7os d\u2019entendre-les. Precisament aquest ser\u00e0 l\u2019eix central de la Setmana Mundial 2026: convertir la difer\u00e8ncia en di\u00e0leg.<\/p>

L\u2019acte principal reunir\u00e0 representants de quatre generacions diferents en una conversa oberta sobre els grans desafiaments del nostre temps i moderada per un comunicador de gran prestigi. S\u2019abordaran q\u00fcestions que afecten tota la societat: la longevitat, la transformaci\u00f3 tecnol\u00f2gica, la intel\u00b7lig\u00e8ncia artificial, els canvis en el m\u00f3n laboral, la sostenibilitat, les noves formes de relacionar-nos, la salut, l\u2019habitatge o la percepci\u00f3 de la seguretat i el risc.<\/p>

No es tractar\u00e0 de decidir qui t\u00e9 ra\u00f3, sin\u00f3 de comprendre per qu\u00e8 cada generaci\u00f3 interpreta la realitat de manera diferent i qu\u00e8 podem aprendre els uns dels altres. Perqu\u00e8 entendre aquestes difer\u00e8ncies \u00e9s cada vegada m\u00e9s important per a les empreses, les institucions i la societat en el seu conjunt.<\/p>

L\u2019edici\u00f3 de 2026 tamb\u00e9 suposar\u00e0 una evoluci\u00f3 en el format de l\u2019esdeveniment. Enguany la Setmana Mundial aposta per un unico contingut central d\u2019alt valor: un gran debat intergeneracional moderat per una figura de refer\u00e8ncia i protagonitzat per experts i representants de diferents edats. L\u2019objectiu \u00e9s oferir una experi\u00e8ncia m\u00e9s din\u00e0mica, m\u00e9s participativa i amb major capacitat per generar reflexi\u00f3 i networking entre els assistents. Les companyies patrocinadores continuaran exercint un paper essencial, per\u00f2 ho faran des d\u2019una perspectiva diferent: fent possible un espai de reflexi\u00f3 col\u00b7lectiva sobre els desafiaments que marcaran el futur de la societat i de la ind\u00fastria asseguradora.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Aix\u00ed ser\u00e0 la Setmana Mundial 2026 \u00bfCom veu el m\u00f3n una persona de 20 anys? \u00bfI alg\u00fa que ha viscut m\u00e9s de set d\u00e8cades? \u00bfComparteixen les mateixes prioritats? \u00bfEntenen de la mateixa manera conceptes com ara feina, fam\u00edlia, salut, tecnologia, sostenibilitat o seguretat? Aquestes preguntes seran el punt de partida de la Setmana Mundial 2026, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-397","page","type-page","status-publish","hentry"],"yoast_head":"\nInici - Semana Mundial 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/semanamundial.com\/ca\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inici - Semana Mundial 2026\" \/>\n<meta property=\"og:description\" content=\"Aix\u00ed ser\u00e0 la Setmana Mundial 2026 \u00bfCom veu el m\u00f3n una persona de 20 anys? \u00bfI alg\u00fa que ha viscut m\u00e9s de set d\u00e8cades? \u00bfComparteixen les mateixes prioritats? \u00bfEntenen de la mateixa manera conceptes com ara feina, fam\u00edlia, salut, tecnologia, sostenibilitat o seguretat? 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